Louie Alvarado
→ TrueCar Military
→ TrueCar+
→ Within the Magnetic Field
→ Los Angeles County Department of Arts and Culture
About
Spotify
TrueCar Military
2026 / PRODUCT BRAND IDENTITY
TrueCar Military was created to honor those who serve by making car buying simpler, more transparent, and more rewarding for the military community. Built as a dedicated program within the TrueCar ecosystem, it provided exclusive incentives and a streamlined path to savings for active duty service members, veterans, and their families.
The challenge was not just communicating discounts. It was about building trust. Military families often face unique financial and geographic constraints, and the car-buying process can feel especially overwhelming during relocations or transitions. TrueCar Military needed to reflect respect, credibility, and clarity at every touchpoint. The experience was designed to remove uncertainty, reinforce appreciation, and deliver meaningful value without added complexity..
ROLE: Design and Art Direction