Louie Alvarado
→ TrueCar+
→ Within the Magnetic Field
→ Los Angeles County Department of Arts and Culture
About
Spotify
TrueCar+
2025 / PRODUCT BRAND IDENTITY
TrueCar+ was created to make car buying fully digital—bringing browsing, financing, and signing into one seamless experience. Instead of spending hours in a dealership, customers could complete the entire process online, from start to finish.
The challenge was more than showing what the product could do; it was about defining why it mattered. For a new generation of car shoppers, convenience isn’t enough. They expect control. They want to compare, customize, and make decisions without added friction. TrueCar+ delivered on that promise, giving people the ability to purchase or lease a vehicle on their own terms.
ROLE: Design and Art Direction