TrueCar
Current / Web & Email
Recently was tasked with leading the redesign of the TrueCar.com homepage, TrueCar+ homepage, TrueCar’s Dealer Portal, and all email communications including: consumer facing, b2b, and partner.
The goals presented were to increase brand recognition / engagement and to drive traffic, consideration, & purchases.
Recently was tasked with leading the redesign of the TrueCar.com homepage, TrueCar+ homepage, TrueCar’s Dealer Portal, and all email communications including: consumer facing, b2b, and partner.
The goals presented were to increase brand recognition / engagement and to drive traffic, consideration, & purchases.
![](https://freight.cargo.site/t/original/i/9a79720693b3ec4cafd027c026024d959147748c2f4cf54bb4225c7b966ef740/TCDC.jpg)
![](https://freight.cargo.site/t/original/i/32a641fbf7bd8e33e7cb5ed6cce6a194b468166a4be25a51fd436f3805e48fc7/emails-01.jpg)
![](https://freight.cargo.site/t/original/i/f0a26976cec9fc7614e15e198ea95ffeb92bd78461c89d1876c9730a62823c23/emails.jpg)
![](https://freight.cargo.site/t/original/i/8ec6d5bef4965dda81b6fb5466e8b2b33c6da7364c1d03d1d551ea7c6d3de294/emails-03.jpg)
![](https://freight.cargo.site/t/original/i/b5213d60948ca08aa183eb0d944d50687fdedf39821e0412fcbe081c1d302bce/emails-04.jpg)